Vitality-PharmaProgram

Pharma Programs Brand Strategy
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Poor adherence is limiting your brand’s potential. You’ve done the research; you know which customer segments are falling or are switching to competing brands and you know why. What can you do to cost-effectively impact the root causes of non-adherence and realize your brand’s potential?

From 50% adherence rate to 85%

For the cost equivalent of two pills a month you can potentially lift adherence from the lackluster industry average of 50% to a new precedent of over 85%. Vitality offers a cost effective and scalable solution to increase adherence for chronic asymptomatic diseases like diabetes, high blood pressure and high cholesterol.

GlowCap© Demonstrates 86% Medication Adherence Rate in Test

In February of 2009, Vitality recruited 50 people in the Boston area to use a GlowCap© for a once-a-day prescription medication or vitamin. Data from the cap was transmitted continuously over the three-month beta period and Vitality measured an average adherence of 86%. Now, Harvard Medical School, Duke University, and major pharmaceutical companies and pharmacies are running their own randomized controlled trials to quantify the impact and value of GlowCap© to specific populations, conditions and therapies.
Minute-by-minute adherence behavior

Vitality offers an unprecedented view of minute by minute adherence behavior for each person with a GlowCap©. This data can be filtered by condition, medication, refilling pharmacy, physician, or other psychographic parameters.